Copywriters Forum

A lot of times I get bored doing research and want to get to the writing. I'm sure I'm not the only one who feels that way. Any tips or tricks to make research more interesting? Yeah that's a tough one Franklin, sometimes I get bored too. One thing that sometimes keeps me going is imagining I'm on ...

Hello Franklin, If you're bored with research, step away. We all get overwhelmed, especially if it's an industry we know little about. I for one break up my research into digestible sections because that works for me. Based on your past life experience, what's the quickest way you found you could le...

Of course you need the ability to write. And you need the ability to sell your ideas to other people. But there are 3 things few courses, books, or gurus ever mention about how to be a successful copywriter. So if no one has told you about them before... let me be the first... 1. You need intense cu...

This one comes from my personal archive. It's an abridged case study from a direct mail piece I did for a local house painter about 9 years ago. Looking back on it now there's a few thing I would do different. But it got an 8% response rate on an EDDM (Every Door Direct Mail) piece to only 500 resid...

Another good one. Thanks Franklin

I've seen a lot of people put their faith in tools like grammarly because they think it's the authority for writing perfect content. And sure, it can help spot a few glaring errors in our grammar. But at the end of the day Grammarly is a tool... nothing more! The fact is, your content could be rated...

Over the past couple decades aspiring copywriters have been blessed with a wealth of information on the fundamental princi­ples of copywriting. From books and courses, to seminars and web sites, not to mention all the so called gooroos promising that if you just put certain words in a ceratin order,...

Marketers are always talking about how “features tell, and benefits sell”. And for the most part, I agree it’s true. Simply put… A feature is what your product is. And a benefit is what it does for your customer. And if benefits are what sell your product or service, then it’s a good idea to use the...

I’ve been learning about writing more powerful sales copy, and recently started learning about emotional triggers. Can someone please give me some examples of emotional triggers in copywriting. Than you in advance for your input. Well, this is a bit of an open ended question. Emotional triggers are...

A few short parables for business (and life?)… Be Persistent: Two sales professionals were talking about their day. The first sales rep looked up and said… “I had a lousy day. I called 50 people and didn’t make a single sale.” The second sales rep said… “I had a great day. I called 50 people and did...

If you hang around enough copywriting circles, sooner or later someone will bring up the topic of using stories to sell your products or services. Selling with stories is all the buzz these days, and for good reason. Story telling is the original method of transferring ideas from one person to anoth...

Hi kids! It’s time once again for everyone’s favorite copywriting game show… NAME… THAT… TAGLINE ! YAY! (applause, applause) For those of you joining us for the first time, “name that tagline” is the game show where we pick a fictitious product or service, and we see who can come up with the best ta...

$60 for one content is good price up to 3000 words. many writers only get 1 or 2 cents per word. I guess if someone just wants basic content on their site, to fill some pages, then being paid a few cents per word is OK (although I still believe that 1 or 2 cents is a bit low for quality content) Bu...

Hello to all the bright people who were smart enough to become members of this forum (Yes, that means you… and me, too) My screen name is SARubin. But you can call me Steve if you want. How did I come up with this screen name…? Well, it’s my first initial “S” and my wife’s first initial “R” (for Roa...

Look Daddy, that man just pulled a rabbit out of his hat! How did he do that? I don’t know honey… it must be MAGIC ! rabbit-in-hat.png Oh the enchantment of youth. When parlor tricks and slight of hand equated to genuine magic. Sadly, as we grow up and find ourselves needing to be more “realistic” i...

I posted this first piece on another forum I sometimes visit, and it received some replies from other members. So I figured you guys might like to see it also? Note: Google might see this as duplicate content because I already posted it elsewhere? But screw google. It’s my original post and you guys...

I emphatically agree with you, Franklin. Although, I suppose it depends on the intent of the website owner. If their idea is to simply prove they can rank high in the SERPs (so maybe they can sell their SEO services to other, unsuspecting website owners?) then I guess ranking “is” the mission. But f...